

This project is a website overhaul commissioned for an album release.
I focused on the client’s artistic vision & promotion of album singles.
The website was designed in Figma, assets made in Illustrator and Photoshop, and deployed with Webflow.

Market analysis was performed to identify desired stylistic and design choices. I settled on a simplified, typography-focused aesthetic with a portrait for the hero to immediately build recognition and identification with the artist.
With the album presenting a narrative of growth, reflection, and pain, I chose a graphical style for each of the album’s three singles that balances darker, tonal colours, symmetry, and visual complexity.
Each single section contains calls to action to stream and share the featured song.
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Superlush is a design concept for a spatial audio plugin.
I focused on the simple presentation of complex parameters.
Superlush was designed in Figma. The visualizer asset was built with AI.
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The preset selector is a key element of modern plugins.
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Navigation is simplified for users looking to quickly explore sonic possibilities.
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Quick interpretability of settings makes adjustments easy for new and experienced users.
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Solstice is a concept for a gamified learning app to help people acquire and use practical psychotherapy skills.
I focused on creating a friendly visual language with a highly usable layout.
The design was created and prototyped in Figma. Placeholder lessons were generated with AI tools.

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Competitor analysis was performed to identify features that established platforms lacked, using user sentiment from various online sources.
Inter was selected as the main typeface for its readability and friendly type character. Rounded, flat elements were chosen for simplicity and usability.

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